The automotive industry is undergoing a significant shift toward focusing on comfort, intelligence, and personalization in vehicle interiors. This trend is expected to accelerate in the coming years. A report titled “The Future of Interior in Automotive” by McKinsey in 2021 highlighted that 71% of automotive executives anticipate that vehicle interiors will become more crucial, while only 38% hold the same view regarding exteriors. As people spend an average of 4.5 years of their lifetime in cars, and with advancements in autonomous driving, car designers are planning interiors as extensions of living spaces.
Swarovski Mobility, an automotive-focused unit within Swarovski, has recognized the importance of this trend and has leveraged its creative expertise to make a significant impact in the automotive industry. Known for its creative collaborations in various fields, Swarovski Mobility has brought its expertise in crystal craftsmanship to the luxury car market. The company’s crystals are renowned for their visual opulence and sustainability. Swarovski Mobility produces the most sustainable crystals on the market, characterized by perfect optical clarity, sharp faceting, and unique purity and brilliance, all of which enhance the premium appeal of luxury cars.
Sustainability is a key factor in the future of luxury cars, and Swarovski is committed to these values. Their crystals are lead-free and produced using sustainable practices, making them a responsible and transparent choice for luxury car interiors.
Swarovski Mobility believes in strong partnerships and collaborations with innovators who have complementary expertise. By working together with leaders in specialized businesses and experts in interior and exterior solutions, Swarovski Mobility can leverage collective creativity and technical knowledge to enhance development projects.
One example of this collaborative innovation is the development of a steering wheel that combines visual dynamics with haptic qualities. Swarovski Mobility partnered with LEONHARD KURZ Stiftung & Co., experts in plastic surfaces, to create a steering wheel with intelligent technology and intricately hand-cut crystals. These crystals are not only visually stunning but also durable and scratch-resistant. They incorporate touch-operated sensors that are seamlessly integrated, giving drivers control of various functions with a light touch.
Swarovski Mobility emphasizes that innovation should deliver both performance and aesthetics, substance and style. The company’s commitment to creativity, innovation, design, craftsmanship, and sustainability drives them to continuously explore new frontiers and ways to expand their capabilities.
In an era where vehicle interiors are becoming increasingly important, Swarovski Mobility’s contributions to the automotive industry reflect the growing focus on creating luxurious, comfortable, and personalized spaces within vehicles.