Call of Duty (COD) is one of the most valuable video game franchises in history, having generated an estimated $30 billion in revenue. It has maintained its popularity and profitability since it first appeared as a PC game in 2003. While it has faced controversy over the years, it continues to attract millions of players and generate significant income for its publisher, Activision. COD has a dedicated fan base, and its success has led to it becoming a cultural phenomenon.
In 2021, it generated $3 billion in revenue alone. The franchise’s ability to court controversy and its financial success led to a controversial $69 billion buyout by Microsoft. Despite objections by rivals like Sony, the deal was approved by competition regulators. COD has revolutionized the gaming industry, and while some criticize it for glorifying violence and war, it remains immensely popular and profitable.
