Manchester City has announced that it will partner with SmartFrame Technologies to enhance its photography and image-streaming capabilities. By adopting the SmartFrame model, the football club aims to showcase higher quality imagery, offering fans a closer and more authentic view of Manchester City matches, moments, and memories.
Through the use of technology from the Adobe-led Content Authenticity Initiative, the Club’s photography will be authenticated, assuring fans worldwide that the images are officially approved by Manchester City’s photography team. These images will be readily accessible for fans to celebrate and for organizations to use for commercial purposes.
Furthermore, publishers utilizing the Manchester City Official Photography Library will have free access to these exclusive images, which will be exclusively distributed online using SmartFrame’s image-streaming technology. This collaboration will also grant the club ownership of intellectual property rights for the images captured, providing Manchester City with more control over photography used in sponsorship and advertising campaigns.