The Geneva auto show, an annual automotive event, is preparing for its return in 2024 after a significant disruption in 2020 when it was canceled due to the COVID-19 pandemic. The cancellation was caused by a last-minute decision by Swiss authorities to prevent the potential spread of the virus, causing chaos and disappointment among automakers, industry professionals, and car enthusiasts.
In an exciting development, the organizers of the Geneva International Motor Show (GIMS) are gearing up for the 2024 edition. Although it may not match the scale of the last show in 2019, the event is expected to host 30 to 40 automotive brands. Notably, the organizers have emphasized that their goal is to attract a diverse range of brands, including both seasoned participants and those making their first appearance at the show.
- Renault’s Commitment: Renault has already confirmed its participation in the 2024 Geneva auto show. The French automaker has shown a strong commitment to participating in major auto shows, having attended the IAA Mobility show in Munich and committing to the 2024 Paris auto show.
- Reimagined Show Concept: To address the high costs associated with participating in major auto shows, GIMS organizers have developed a new concept for the event. They are introducing preconfigured booths designed to reduce the financial burden on exhibitors. These booths are smaller and less elaborate than traditional exhibitor displays, and participants will only need to choose booth colors and incorporate their branding. This innovative “plug-and-play” approach aims to make participation more cost-effective.
- Reducing Hotel Costs: The organizers are also working to lower the traditionally high costs of accommodations during the show. In the past, local hotel owners significantly raised prices during the event. By making accommodations more affordable, GIMS hopes to make it more attractive for brands to attend.
- Footfall Expectations: While GIMS anticipates fewer attendees than the 2019 edition (approximately 300,000 compared to 600,000 in 2019), the goal is to create a more cost-effective and accessible show for both exhibitors and visitors.
- Annual Event Aspiration: If the 2024 Geneva auto show is a success and achieves its objectives of lower costs and increased accessibility, GIMS organizers have expressed their desire to return to an annual show format. This would mark a significant shift from the traditional approach, which has seen the show held every other year.
In summary, the 2024 Geneva auto show holds great promise as it embraces new strategies aimed at making it a more cost-effective and accessible event. This approach is expected to encourage participation from a diverse range of automakers, providing attendees with a glimpse of the latest innovations in the automotive industry and fostering a sense of excitement and anticipation for this iconic event’s return.