Technology companies, including Google, have heavily invested in generative AI and are working to incorporate it into their products. However, some creators, such as writers and illustrators, have filed lawsuits claiming that the use of their work to train AI systems and the content generated by these systems infringe upon their intellectual property rights. Google’s new policy aims to provide comprehensive indemnity covering both types of claims.
According to a business representative, “to our knowledge, Google is the first in the industry to offer a comprehensive, two-pronged approach to indemnity” that particularly addresses both sorts of claims.
This policy applies to software, including Google’s Vertex AI development platform and the Duet AI system, which generates text and images in Google Workspace and Cloud programs. Notably, the policy does not cover situations where users intentionally create or use generated content to infringe on the rights of others.
It’s important to note that the recent lawsuits concerning generative AI have primarily targeted the companies that own these systems, rather than individual end users. Defendants in these cases argue that using training data obtained from the internet to train AI systems qualifies as fair use under U.S. copyright law.
